Dealmakers Podcast

Using LinkedIn to Build Credibility When Buying a Business

LinkedIn expert Andrew Grill explains how acquisition entrepreneurs can improve online credibility, strengthen seller trust, increase visibility, and use LinkedIn more effectively when sourcing business acquisition opportunities.

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Episode 260  |  Runtime: 39:57  |  Audio Episode

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Hear Andrew Grill's practical advice on using LinkedIn to create a stronger digital first impression, support seller outreach, and build credibility as a business buyer.

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Dealmakers Podcast — Episode 260

Episode 260
Runtime 39:57
Topic LinkedIn credibility for business buyers
Format Expert training session

Key Takeaways

Three practical LinkedIn lessons for acquisition entrepreneurs who want better seller conversations and stronger off-market deal flow.

Your LinkedIn Profile Is Part of Seller Due Diligence

Owners, brokers, lenders, and advisers will often check your online profile before engaging. A credible banner, headshot, headline, and about section can strengthen trust before the first call.

Activity Creates Proof of Expertise

Posting and engaging with relevant business content shows what you understand, what sectors you follow, and why a seller or adviser should take your acquisition approach seriously.

Better Networking Starts With Better Context

Personalised connection requests, thoughtful comments, and targeted follow activity create warmer conversations than random outreach or empty connection requests.

Episode Breakdown

This episode features Jonathan Jay introducing LinkedIn expert Andrew Grill at a Dealmakers VIP retreat in Marbella. The session focuses on a critical issue for business buyers: credibility. Before a seller agrees to a conversation, they may search your name, review your LinkedIn profile, and decide whether you look like a serious acquisition entrepreneur.

Andrew breaks down the anatomy of a strong LinkedIn profile, including the banner image, headshot, headline, about section, featured content, activity feed, contact details, and public profile URL. He explains how each element contributes to a digital first impression, and why buyers should treat their LinkedIn presence as a business development asset rather than a static online CV.

The session also covers LinkedIn analytics, following versus connecting, personalised invitations, content creation, video, hashtags, algorithm signals, the Social Selling Index, and QR code networking. For buyers looking for off-market acquisition opportunities, the message is direct: build visible credibility before you need it, because stronger online proof can improve seller trust and create better deal conversations.

Best For

  • First time business buyers who need stronger online credibility.
  • Acquisition entrepreneurs approaching owners off-market.
  • Buyers who want sellers, advisers, and lenders to take them seriously.
  • Dealmakers improving LinkedIn content, profile structure, and visibility.
  • Operators using networking to create warmer acquisition conversations.

Questions Answered In This Episode

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