Richard Bundock explains how acquisition led growth changed his agency group strategy, why organic growth became too slow, and how asset deals, share purchases, seller conversations, and deal pipeline discipline created momentum.
Listen to the EpisodeEpisode 241 | Runtime: 19:20 | Audio Episode
Hear Richard Bundock explain how he moved from frustrating organic growth to a repeat acquisition strategy for scaling a digital marketing technology agency group.
Episode
241
Runtime
19:20
Topic
Acquisition led growth
Format
Founder interview
Three direct lessons on using acquisitions to break through slow organic growth.
Richard explains how years of building organically created progress, but not at the pace required for a serious scale plan. Acquisition became the route to faster market position, capability, and revenue.
Asset purchases can be fast and simple, while share purchases require deeper due diligence, legal review, accounting support, and careful treatment of liabilities.
Building an acquisition group requires repeated seller conversations, follow up, and the willingness to move beyond hesitation. Richard's plan depends on consistent outreach and faster execution.
Jonathan Jay speaks with Richard Bundock, an entrepreneur in digital marketing technology who became frustrated with the slow pace of organic growth. After buying out fellow directors and reassessing his strategy during the pandemic, Richard shifted from incremental growth to acquisition led expansion.
Richard explains how his first deals gave him practical experience fast. He contrasts a simple asset purchase, completed in days, with more involved share purchases that required lawyers, accountants, due diligence, completion accounts, and attention to issues such as VAT exposure. The message is clear: deal structure matters, and experience compounds with each acquisition.
The conversation also covers ambition, peer accountability, and why sitting on the fence blocks progress. Richard lays out a plan to build one of the top independent agency groups through multiple acquisitions, supported by pipeline work, specialist targets, and the decision to move faster rather than wait for organic growth to catch up.
Organic growth was too slow for his ambition. Richard found that acquisitions could add capability, revenue, market position, and momentum faster than waiting for gradual internal growth.
An asset purchase can be simpler because the buyer selects specific assets to acquire. A share purchase involves buying the company entity, which means the buyer must investigate liabilities, accounts, tax issues, contracts, and other legal obligations.
Confidence grows through action, seller conversations, peer accountability, and completing deals. Richard's experience shows that each acquisition improves judgment, reduces uncertainty, and makes the next deal smoother.
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